KNOWSIS
Advanced analytics that transform lead data into
strategic insights that drive real business value
Seven transformations that turn raw data into strategic intelligence
◆ Click any transformation to explore ◆
Create real client value by combining analytical expertise with contextual understanding—co-developing bespoke solutions, not off-the-shelf products.
Synergy is what turns a model into a movement.
With deep experience on both the data and client sides, Knowsis bridges the technical and the strategic—not just delivering insight but embedding it.
Powered by Deep Learning • Machine Learning • Knowsis AI
See Our Signature EnginesProprietary analytical systems that decode behaviour
Measure the cognitive, emotional, and contextual strength of your brand connection. Identify the "Movable Middle" - consumers with latent potential who represent your biggest growth opportunity.
Move beyond "what matters" to "where should I invest?" Distinguish between Importance (predictive power) and Impact (ROI leverage) to prioritize resources strategically.
Decode the psychological "why" behind behaviour. Identify dominant internal drivers like security, novelty, control, or belonging that predict purchase decisions better than demographics.
Scale small-scale surveys to population-level insights using generative AI. Bridge the gap between rich attitudinal research and large representative datasets — without compromising statistical rigor.
How Intrum & FT Longitude used Knowsis Data Alchemy to segment 20,000 consumers by behavioural drivers—not demographics
The Challenge: Understand what drives financial resilience across diverse European populations
The Approach: Full Data Alchemy Framework deployment
→ Distillation: Created Money Management Index using deep learning
→ Causation: Catalyst methodology revealed behavioural drivers
→ Segmentation: Four Types of Money Manager identified
→ Synergy: Persona Engine brings segments to life with Knowsis AI
The Impact: Payment strategies now tailored by behavioural type, guiding policy across €billions in consumer debt. Report published across 20 European markets.
Select your challenge to discover the right solution — delivered in the format that creates the most value
Map your brand's true resonance — beyond awareness to emotional connection. Identify your "Movable Middle" and diagnose exactly where to strengthen Signal, Fit, Affinity, and Gravity.
Delivered as: Strategic report, Brand Health Dashboard, or API integration
Learn more about Resonance Engine →Move beyond correlation to investment prioritization. Distinguish Accelerators from Hygiene Factors. Know exactly where each CX rand will generate the highest return.
Delivered as: Strategic report, Self-service dashboard, or CRM integration
Learn more about Catalyst Framework →Decode the psychological drivers behind decisions. Segment by motivational dominance — the deep-seated needs that actually shape choice, not just stated preferences.
Delivered as: Strategic report, Motivation profiler tool, or Scoring API
Learn more about Impulse Engine →Turn segments into interactive advisors. Chat with AI personas grounded in real behavioural data — explore motivations, test messaging, build empathy across your organization.
Delivered as: Interactive chat platform, Team workshop tool, or Embedded API
Learn more about Persona Engine →Scale survey insights with AI. Project small-scale research onto population datasets — preserving attitudinal patterns while achieving demographic representativeness.
Delivered as: Population dataset, Self-service platform, or Syndicated data integration
Learn more about Synthetic Projection →Book a conversation or tell us about your challenge — we'll show you how Knowsis can help.